Privacy policy

Privacy Policy

Keré Hair Co. UK ("Keré Hair Co.", "we", "us", or "our") operates this online store and website (kerehair.co.uk), including all associated information, content, features, tools, products, and services (collectively, the "Services"). Our Services are powered by Shopify, which enables us to provide a seamless shopping and account experience.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. Where there is any inconsistency between this Privacy Policy and our Terms of Service, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you confirm that you have read and understood this Privacy Policy and acknowledge the collection, use, and disclosure of your personal information as described below.

Personal Information We Collect or Process

When we use the term "personal information", we refer to information that identifies, relates to, describes, or can reasonably be associated with you or another individual. Personal information does not include information that has been anonymised or de-identified so that it can no longer be used to identify you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information (including inferences drawn from such information):

Contact details such as your name, billing address, shipping address, telephone number, and email address.
Financial information such as credit card, debit card, and other payment card details, account numbers, payment confirmations, transaction details, and other payment-related information.
Account information such as your username, password, security questions and answers, and your account preferences and settings.
Transaction information such as the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as records of your past transactions.
Communications with us including the content of messages, emails, or other communications you send to us, such as customer support enquiries and feedback.
Device information such as information about the device and browser you use, your IP address, and other unique identifiers or technical data.
Usage information such as information about how you access, navigate, and interact with the Services, including the features you use, pages you visit, and the time, frequency, and duration of your activities.

Personal Information Sources

We may collect personal information from various sources, including:

Directly from you, for example when you create an account, place an order, use the Services, complete a form, contact us, or otherwise provide personal information.
Automatically through the Services, for example via your device and browser when you visit our website or use our products or services, including through the use of cookies, pixels, and similar technologies.
From our service providers, when they collect or process personal information on our behalf to support the provision of the Services (for example, payment processing, fulfilment, and customer support).
From our partners and other third parties, where permitted by law or where you have provided your consent.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

1. Provide, Tailor, and Improve the Services

We use your personal information to:

Provide, operate, and maintain the Services and perform our contract with you.
Process your payments and fulfil your orders and other transactions.
Remember your preferences, recently viewed items, and items of interest to you.
Create, maintain, and manage your account and related records.
Arrange for shipping and delivery, and facilitate returns and exchanges.
Enable you to submit reviews or other content.
Customise and enhance your shopping experience, including by recommending products and curating content that may be of interest to you.

2. Marketing and Advertising

We may use your personal information to:

Send you marketing, advertising, and promotional communications by email, text message, or postal mail.
Present you with tailored offers, promotions, and advertisements on the Services and on other websites or digital properties, including based on your past purchases, browsing history, and interactions with the Services.

Where required by law, we will obtain your consent before sending you certain marketing communications or using cookies and similar technologies for advertising purposes.

3. Security and Fraud Prevention

We use your personal information to:

Authenticate your account and enable secure access to the Services.
Detect, investigate, and help prevent fraudulent, unauthorised, or illegal activity, as well as other misuse of the Services.
Protect the security, integrity, and availability of the Services, our systems, and our customers.

If you register an account, you are responsible for safeguarding your account credentials. We strongly recommend that you do not share your username, password, or other access details with anyone else.

4. Communicating with You

We use your personal information to:

Provide customer support and respond to your enquiries, requests, and complaints.
Communicate with you regarding your account, orders, returns, or other transactions.
Send you service, technical, or administrative communications, updates, and notices.

5. Legal, Regulatory, and Compliance Purposes

We may use your personal information to:

Comply with applicable laws and regulatory obligations.
Respond to valid legal processes, including subpoenas, court orders, or lawful requests from public authorities.
Investigate and help resolve disputes, manage and defend legal claims, and enforce our Terms of Service and other policies.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances, in each case in accordance with this Privacy Policy and applicable law:

Service providers and vendors: We share personal information with Shopify and with other carefully selected service providers that perform services on our behalf, such as IT and hosting providers, payment processors, data analytics providers, customer support providers, fulfilment and shipping partners, and cloud storage providers.
Business and marketing partners: We may share personal information with business and marketing partners to help deliver marketing and advertising, including personalised advertising based on your interactions with our Store and with other merchants and services. These partners use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share your information for targeted advertising or similar purposes.
At your direction or with your consent: We may share information when you instruct us to do so, where you actively choose to link or share your account or activities with third parties (for example, social media platforms, login integrations, or shipping services), or where you otherwise consent to our disclosure of information.
Affiliates and corporate group: We may share personal information with our affiliates and other entities within our corporate group for purposes consistent with this Privacy Policy.
Business transactions and legal purposes: We may disclose personal information in connection with a corporate transaction such as a merger, acquisition, reorganisation, or sale of assets, or in the event of insolvency or bankruptcy. We may also disclose information as necessary to comply with legal obligations, to respond to lawful requests, to enforce our terms and policies, and to protect or defend the Services, our rights, and the rights of our customers or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes certain personal information about your access to and use of the Services in order to provide, maintain, and enhance the Services.

Information you submit through the Services will be transmitted to and shared with Shopify and may also be shared with third parties that can be located in countries other than your country of residence, where necessary to provide and improve the Services.

To help protect, grow, and improve our business, we use certain enhanced Shopify features that draw upon data and information collected from your interactions with our Store, with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to any requests you make to exercise your rights over the use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and the rights that may be available to you, please consult the Shopify Consumer Privacy Policy. Depending on where you live, you may also exercise certain rights with respect to your personal information via the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites, applications, or other online platforms operated by third parties. If you follow a link to a site not owned or controlled by us, you should review that site’s privacy and security policies and other terms.

We do not endorse, and are not responsible or liable for, the privacy, security, or content of such third-party sites, including the accuracy, completeness, or reliability of information contained on them. Information you provide in public or semi-public areas, including on third-party social networking platforms, may be visible to other users and may be used by us or third parties without limitation, in accordance with applicable law and the relevant platform’s terms.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you are a parent or guardian and believe that your child has provided personal information to us, you may contact us using the details below to request that such information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share" (as those terms may be defined under applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We employ appropriate technical and organisational measures designed to protect your personal information against unauthorised access, disclosure, alteration, and destruction. However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security. Any information you transmit to us may not be fully secure while in transit. We therefore recommend that you do not use unsecure channels to send sensitive or confidential information.

We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, including to: maintain your account, provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements and policies. The precise retention period will vary depending on the nature of the information and our legal, regulatory, and operational requirements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. In some cases, we may be entitled to decline your request, as permitted by law.

Right to access/know: You may have the right to request access to the personal information we hold about you.
Right to delete: You may have the right to request that we delete personal information we maintain about you, subject to certain exceptions.
Right to correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
Right to portability: You may have the right to receive a copy of certain personal information in a portable format and to request that we transfer it to a third party, where technically feasible.
Managing communication preferences: You may opt out of receiving promotional emails from us at any time by using the unsubscribe link included in those emails. Even if you opt out of marketing communications, we may still send you non-promotional messages relating to your account or transactions (for example, order confirmations and service-related notices).

If you reside in the United Kingdom or the European Economic Area, and subject to applicable law, you may also have the following rights in addition to those listed above:

Right to object to processing and to request restriction: You may have the right to object to certain types of processing, or to request that we restrict processing of your personal information in specific circumstances.
Right to withdraw consent: Where we rely on your consent to process personal information, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent before it was withdrawn.

You may exercise any of these rights, where available, through the mechanisms provided in the Services or by contacting us using the details in the Contact section below. To learn more about how Shopify uses your personal information and the rights you may have in relation to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of your rights. We may need to verify your identity before we can process certain requests, as permitted by applicable law. Where allowed by law, you may designate an authorised agent to submit requests on your behalf. Before accepting a request from an authorised agent, we may require proof that the agent is duly authorised and may also request that you verify your identity directly with us.

We will respond to your request within the timeframes required under applicable law.

Complaints

If you have concerns or complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to appeal our decision by contacting us again, or to lodge a complaint with your local data protection authority.

For individuals in the European Economic Area, a list of the competent data protection supervisory authorities is available from the European Data Protection Board.

International Transfers

We may transfer, store, and process your personal information outside the country in which you are located. These countries may have data protection laws that are different from those in your country of residence and, in some cases, may provide a lower level of protection.

Where we transfer personal information from the United Kingdom or the European Economic Area to countries that have not been determined to provide an adequate level of data protection, we will rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses or equivalent instruments approved by the relevant UK authorities, unless another lawful transfer mechanism applies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for operational, legal, or regulatory reasons. When we do so, we will post the updated Privacy Policy on this page, revise the "Last updated" date above, and provide additional notice as required by applicable law.

We encourage you to review this Privacy Policy periodically so that you remain informed about how we handle your personal information.

Contact

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise any of the rights available to you, please contact us at:

Our Address
Suite 114, Phenix Salon Suites
7 Flying Horse Walk
Nottingham
NG1 2HN
United Kingdom

Email: info@kerehair.co.uk

For applicable data protection laws, keréhair.co.uk is the data controller of your personal information.